Since 1990, U.S. creativity has been in a downward spiral!Image: jscreationzs / FreeDigitalPhotos.net

Have you ever thought about whether creativity could be measured?  It seems that in 1958 E. Paul Torrance designed a series of creativity tasks to measure creativity.  He administered his test to 400 children in Minneapolis. 

I would question how accurate this creativity index would be in predicting creativity for adults.  I read a recent Newsweek article, The Creativity Crisis, by Po Bronson and Ashley Merryman.   Apparently, Jonathan Plucker of Indiana University, validated a more than three times correlation to lifetime creative accomplishment with Torrance’s creativity index as contrasted to childhood IQ.

This year, Kyung Hee Kim at the College of William & Mary did a follow up study where he analyzed almost 300,000 Torrance scores of children and adults.  It appears that creativity scores steadily rose, just like IQ scores until 1990 and then creativity scores nosedived.  The decline is most significant from kindergarten through sixth grade.

In my prior blog post, I wrote about the CEO Survey of 1,500 CEOs who unequivocally identified creativity as the most important leadership competency for success in the future.  

What does this mean for the United States in terms of maintaining our leadership position in the world?  Our leaders understand that creativity is essential; yet at the same time our creativity scores are plummeting!

Stop and think about where we currently need creative solutions.  We are crying out for new ideas to solve our ongoing economic crisis.  We need new ideas to solve the issues of sustainability.  We need new ideas to support our changing demographics.

Creativity includes not only generating great ideas, but it also means being open to the ideas of others.  Through creative thinking we can generate solutions for a health care system as well as new thinking for moving towards a more peaceful world. We need new ideas to make our country more competitive and to identify new ways to measure success. 

Do you think creativity is important?

I am reading Tim Brown’s book, Change by Design, How Design Thinking Transforms Organizations and Inspires Innovation.  IDEO is ranked among the ten most innovative companies in the world.  Tim is the CEO of IDEO. 

I was intrigued by the concepts of divergent and convergent thinking.  To experience design thinking, you must understand the difference between divergent and convergent thinking and how they can work together. 

With convergent thinking you are looking at a set of available choices in an existing world.  Divergent thinking is about creating new choices and seeing possibilities that no one else has seen.

When you begin with divergent thinking, you can maximize your choices.  As you increase the number of choices, your life will have become more complex.  However, as Tim Brown comments, “Divergent thinking is the route, not the obstacle, to innovation.”

With divergent thinking you multiply your options as you create choices.  You have more choices in regard to how you understand and apply consumer behavior in creating new products or new experiences. 

With convergent thinking, you head towards a solution.  In the convergent piece you eliminate options and focus on making the choices you wish to implement.

Why does understanding the difference between divergence and convergent thinking matter?  Westerners are taught to take inputs, analyze them against predefined criteria, and then converge upon a single answer.  Convergent thinking is not a good way to probe into the future and create new possibilities.  It is about finding the most expedient answer versus the right answer. 

Divergent thinking opens your mind to many possibilities.  These are two different phases that go together.  If you apply divergent thinking, you can create choices that have not existed before.  When you go into the convergent phase, you are well prepared to find the right answer.

I often use iMindMapping software and techniques to achieve divergent thinking.  What process or tools do you use to stimulate your mind to create new choices for your future?

When I first began blogging I had no idea that my journey would take me to Amsterdam within six months as a guest blogger for the Front End of Innovation Europe 2010, an event sponsored by the (IIR) International Institute of Research.

Although I had vast experience selling emerging technologies and I represented internationally renowned thought leaders in the world of creative thinking and innovation, I was a novice at blogging. 

I had signed up for a social networking class with Sabrina Gibson.  We received our first assignment and we created a blogging strategy plan.

Now six months later, I responded to a bid to be a guest blogger for the Front End of Innovation Europe.  Imagine my delight and surprise when I was selected.  I was notified of my acceptance five days before the event would begin in Amsterdam. 

My assignment is to blog LIVE and post during the sessions while the speaker is actually speaking.  I also had to produce ten tweets each day of the conference and post on two websites, the website of Front End of Innovation Europe 2010 and my own website, Develop Your Creative Thinking.  I am up for the challenge.

Over the next three days, I worked 15 hours per day and generated 22 blogs within that time frame.  When I first arrived, I was asked if I had brought my camera.  I was taken by surprise.  I do not travel with my camera because I typically do not take photos.  Fortunately, I did have my iPhone with me and it has the ability to take photos.  Now, I realize not only am I to blog but I have to hop up and take photos as well.

When I returned home, I redid all of my blog posts.  Now they read much better and make more sense.  Despite many challenges, I am incredibly pleased with myself.  

Remember, it was only six months ago that I began blogging.  I am quite proud of what I have accomplished.  I assure you if I can learn to be this productive with social media and social networking due to the superb training from my incredible teacher, Sabrina Gibson, than you can also learn these same skills.  

I just want to express my deep gratitude to Sabrina Gibson for giving me the necessary skill set to prepare me to blog at a major international design thinking and innovation conference.  Thank you, Sabrina Gibson!

By Connie Harryman, Applied Concepts Creativity
Guest Blogger IIR USA

Do you ever wonder if our current business models are serving our need to innovate? One of the keynote speakers at the Front End of Innovation Europe is Josephine Green, Senior Director of Trends and Strategy, Philips Design, Royal Philips Electronics.

Her background includes international sales and marketing. She is an acknowledged thought leader for future trends using social research for advanced strategy.

Josephine takes into consideration the complexity and interconnectedness of our socio-cultural values with emerging technologies. She acknowledges the benefits of creating new business models.

She reminds us that current management structures were set up to accommodate the needs of mass markets. Their primary focus is managing logistics. This has nothing to do with innovation. Current management is about command, control, and distribution.

For creativity and innovation to flourish, we have to create spaces where people can experiment. We must create an innovative environment where we can feel free to create a future that considers our complex and connected world.

Factors to consider include the need to introduce new thinking around our business models while considering the human element. We must consider the sustainability of development in our culture. We must be knowledgeable about the impact of processes we implement.

She asks us to imagine viewing the universe with childlike wonder with a willingness to explore new possibilities. We might go beyond our current notions of time and space.

This means engagement with artists, scientists, and academics. This allows us to explore the space between the creative and scientific disciplines.  Perhaps you can learn to trust in your own subjectivity and that of others as much as you do in objectivity.

In Josephine Green’s e-book, Democratizing the future, Towards a new era of creativity and growth, she tells us there are new ways to create value by transforming our worldview of social models.

We can create a transformation of new approaches with new tools, new research and innovation, new leaders, new networks and new partnerships. This all involves cross-disciplinary, cross-industry, cross-border and public/private collaborations that will create the industries and markets of the future.

I am pleased to announce that I have been selected to be a guest blogger for the Front End of Innovation Europe.  

I will be sharing many more posts with you about some of the most outstanding thought leaders in the field of creativity and innovation. They will be sharing leading edge ideas with us at the Front End of Innovation Europe on how to create a better future.
#FEIEUROPE

What tools do you need to promote the development of a creative economy?  Why do we even want a creative economy?   Think about our economic slowdown, our failed schools and our need to build a sustainable community.   

As you have witnessed over the past year, there has been a seismic shift in the skill set needed to be productive and successful during a recession.  You must develop your imagination and empathy to deal with all the surprises that an uncertain future brings to you.  

John J. Cimino, Jr., the founding president and CEO of  Creative Leaps International, made me aware of a proposed bold new investment in culture.  It is called “Art and the Public Purpose:  A New Framework.”   It offers five concepts as the key to our national recovery as well as our cultural recovery.

1.)    Use creativity for the common good.

2.)    Engage all of us.

3.)    Build on all of us.

4.)    Put artists to work to support cultural recovery.

5.)    Stand for the expression, supporting democratic media.

These principles support our values of creativity, equality, responsiveness, hard work and freedom.  We have within our grasp the ability to become more resilient, resourceful and inspiring.

Culture and art are powerful economic drivers.  You can send a powerful message to President Obama and Congress.  It is time to develop a coherent cultural policy.  If you wish to be part of this wonderful movement, you now have the opportunity. 

When you look back, you will be able to smile with pride and say to your children, I helped to transform our country.  We have great schools, jobs are plentiful, and our communities are inspired.  You developed your creativity because you supported a movement to give you access to the right tools.  We were once ordinary and now we are extraordinary!

You should not delay, take action today, and sign the petition.  For more information click here “New Cultural Policy.” 

Now that you have signed it, tell your friends about it.  Thank you!

Author: Kirpal Singh

Back in the 1950’s, when I grew up in a tiny rural community in Texas we pretended we were all one skin color, we all spoke English and we all went to the local Christian church on Sunday.  Ours was a society that valued homogeneity.

Our world has changed dramatically since then. Our ability to travel and do business globally has significantly increased the likelihood that we will meet people from other cultures. Sometimes, we are confused by their assumptions and their behavior. It is unavoidable; we now live in a pluralistic society.

Imagine if you lost a $25 million business deal because you failed to research the cultural expectations of your potential business partner. This is a true story relayed by Kirpal Singh who spoke to the (CSTC) Creative Skills Training Council about the impact multiculturalism has on business and other aspects of our life.

Professor Kirpal Singh, the author of THINKING HATS & COLOURED TURBANS: Creativity Across Cultures, works with governments, non-profits and multinationals, on the issues and challenges surrounding the sensitive arena of cross/intercultural engagements. He is internationally renowned as a creativity guru and futurist.

Since 9-11, there is a new urgency to gain better understanding and knowledge about other cultures. We all have choices to make on how to interact with other cultures. We can demonize those who are different from us or perhaps we can invite them for a cup of tea, get to know them, and understand their perspective.

We are all invaluable as human beings; we bring many gifts from our respective cultures. We can create a world where we value multiculturalism, we can take pride in acquiring knowledge about other cultures, and we can make the choice to celebrate our differences and to live in harmony.

Kirpal Singh speaks about Creativity and Innovation – The Cross-Cultural Dimension. If you listen and learn, you may save your next multimillion dollar business deal.